About WEL

In 1975, Wally Tielens and his two sons, Bruce and Randy, had a simple vision for a family business called Wisconsin Express Lines. The company quickly grew into an industry leading refrigerated trucking business, providing both truckload & less than truckload services. What began as a two-truck business soon blossomed into more than 150 trucks and trailers by 1987 providing nationwide service to some of the largest companies in the food, beverage, and dairy industries.

In 1988, Bruce and Randy purchased the business from their father and soon thereafter they changed the company name to WEL. In addition to the name change, WEL added warehousing services to their portfolio to more closely reflect their migration to logistics services. The things that did not change are the dedication to family tradition and core values in stability, trustworthiness, character, and the commitment to work quickly and professionally with every single customer.

Sadly, Wally passed away in 2005 and Randy in 2013 but, their spirit drives our reputation for customer service and driver respect. We’re uncompromising in upholding that legacy across every interaction.

We all know that change is constant in today’s business world and at WEL we are excited to embrace change that helps move us forward such as; Bruce’s son, Chris, being named President in 2014. Chris has been an integral part of WEL for many years and brings his own unique vision for moving WEL forward. Another son, Dalton, has since joined WEL and is making his contribution in various departments he has been working in.

Our many great employees, customers, and the adherence to core and family values have allowed WEL to continue to grow from its humble roots to a diversified transportation, logistics, and warehousing company now running over 500 trucks 800 trailers. WEL is still a family owned business!

Consistently Exceeding Expectations

“Under promise and over deliver” is more than a tag line at WEL; it is a responsibility that extends to the drivers and staff that form the bedrock of WEL. Here, they find a career grounded in respect, support, and long-term fulfillment. In turn, they’re driven to uphold WEL’s industry-leading track record in safety and performance.

Our commitment shines when you consider our driver turnover rate is less than half the national average and we achieve uniformly positive reviews by the DOT and our growing customer base.

The WEL Team

WEL has been built upon the basic principles of great customer service. Our teams work together to provide you with the best possible solutions. Our team is committed to providing you with only the “best in class” service, and we strive to provide you with everything needed to exceed your expectations.

Each new member of the WEL team must undergo a rigorous training process. You can be sure that every WEL employee you encounter has been instilled with the same ideals that have made this company an industry leader for over 40 years.

A tradition of quality service is not just a result of our team’s work; it is our passion.

Meet WEL Companies’
Drivers of Distinction

WEL Companies is proud of all of our drivers and their commitment to maintaining industry-leading safety and performance measures. Together, we have built a great reputation with the DOT, our loyal customers and the trucking community. We’d like to congratulate the following drivers on making Wisconsin’s roads safer and providing “over and above”, reliable transportation.

Dave McGowan
  • Truckload Carriers Association
  • 2016 Company Driver of the Year Finalist
  • 2015 Company Driver of the Year Finalist
  • WI Motor Carriers
  • 2016 President’s Safe Driver Club
  • 2015 Driver of the Month for December

Veteran Dave McGowan is no stranger when it comes to providing excellent service and holds an impressive safety record. With 19 years of safe driving with WEL Companies and over 41 years total, he’s clocked over 6.5 million accident-free miles as both an owner operator and a company driver.

Phil Keith
  • Truckload Carriers Association
  • 2016 Owner Operator of the Year Finalist
  • WI Motor Carriers
  • 2016 Driver of the Month for May
  • 2016 Driver of the Year
  • 2016 President’s Safe Driver Club

Phil Keith began driving in 1987, working in numerous areas from Dispatch to CSR to Terminal Management. His experience brought him to WEL for his first Lease Purchase in 1997. Shortly after, he and his wife Eva joined forces and have covered over 4.2 million miles. Phil has had 19 years of safe driving with WEL Companies.

Alejandro Marin
  • WI Motor Carriers
  • 2016 Driver of the Month for November
  • 2016 President’s Safe Driver Club

In 39 years, covering over 3 million miles, Alejandro Marin has established a record of safe driving that’s difficult to beat and earned 10 Safety Driving Awards with WEL. He’s travelled 48 U.S. states and parts of Mexico, always willing to lend a hand. He once helped a family that had flipped their vehicle in a snow storm, giving them a ride to safety.

Certifications & Affiliations

When it comes to our impeccable service and reputation, you don't just have to take our word for it. In addition to a long list of satisfied clients, we're proud to highlight our deep industry roots with a number of awards and affiliations, including:

  • Satisfactory DOT safety rating—the highest possible score

    Our high SmartWay™ score of 1.25 and our status as a SmartWay™ Transport Partner

    Truckload Carriers Association

  • Wisconsin Warehouse Association

    Storage, shipment, and delivery to the highest USDA and FDA standards

    Wisconsin Motor Carriers Association

Integrated Logistics

As an asset-based company—we own both trucking and warehousing facilities, and the resources we need to keep our customers products moving across the country or properly stored for future delivery—all managed by WEL. We help our customers manage their business by providing fully optimized logistics processes, a robust team of specialized employees, and trusted partners to handle specialized requests.

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We are not here to 'decorate graves'. We're here to remember not their deaths, but their lives.

— Karen Worcester,
Executive Director of Wreaths Across America

The Holiday season is here and WEL Companies along with Driver Charles O'brien have gone above and beyond this year by partnering with Wreaths Across America. Wreaths Across America is a foundation dedicated to remembering our fallen soldiers by placing wreaths on their graves.

WEL Driver Charles Obrien jumped at the chance to participate in the mission and help Wreaths Across America by hauling a load of wreaths for them. He even took it upon himself to mount a wreath to the front of his truck. The load started out in Columbia Falls, ME and headed south to Richland, MS. Charles arrived at the Wreaths Across America in Columbia Falls, ME on December 4th.

He said the facility was busy with volunteers hustling around to get everything done and get trucks loaded in an orderly fashion. The trucks were loaded two at a time and everyone did a fine job. Once loaded he made the trip south to Richland, MS, he arrived there on December 8th. The wreaths were delivered without any issues and in fine style to another facility that distributes them to cemeteries in neighboring states.

Charles Obrien did a wonderful job representing WEL Companies in this time honored tradition. He took a lot of pride in helping Wreaths Across America and displayed a level of excellence that makes us all proud to have him on our team. WEL Companies remembers our fallen soldiers and wishes their loved ones a peaceful and joyous holiday season.

LTL Coverage

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